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Who is ClassyBeef ?

Present in our Top 10 slot streamers on Twitch, ClassyBeef is a collective of several people: Espen, Joe, Nando, Biggo, Jonte, Georgi and Lamar currently animate a Twitch channel where they comment live, in turn or in groups, their sessions on online casinos. Mostly from Northern Europe, the band of friends is now based on the island of Malta.

The career of ClassyBeef and the beginnings in gambling

ClassyBeef is first and foremost an iGaming company offering "entertainment services in the online gaming industry". Taking advantage of the explosion of online casino in recent years, the ClassyBeef collective was set up at the end of 2018. "Our daily goal is to offer high-energy entertainment to online casino fans around the world, the company explains on its website. Our streaming content is fun, informative and packed with special offers and promotions." The duo formed by Espen and Joe is at the origin of the development and success of ClassyBeef. As a leader, Espen intends to "revolutionise the industry and educate the community about responsible gaming". Motivating and inspiring, Espen "takes every opportunity to reach new heights" according to his portrait on Instagram. As for Joe, he distinguishes himself by his charisma and dynamism: "always ready for a challenge, he likes to win big and never hesitates to show his rage when things go wrong", it says in his presentation.

The two acolytes were quickly joined by other streamers including Dutchman Nando the globber-trotter, Biggo, Georgi and the Swedish Jonte&Lamar in October 2020. The two DJs gave up their careers in music to try their hand at the Maltese adventure. A former professional Esport gambler, Lamar got closer to his first love by becoming a casino streamer.

ClassyBeef on the Internet

Lives on Twitch

According to the SullyGnome website, the ClassyBeef Twitch channel was created on 19 December 2018. It has more than 135,000 followers and more than 10 million viewers, making it one of the most watched slot channels. The strength of ClassyBeef is to be able to offer an almost continuous streaming schedule thanks to their numerous streamers that relay each other on screen. The personality of each individual brings a diversity in the retransmissions that is particularly pleasant for viewers to follow. Whether it be slot machines, traditional games or live games, ClassyBeef has immediately specialised in streaming online casino sessions.

ClassyBeef on YouTube

In addition to the Twitch channel, ClassyBeef has a YouTube channel with more than 14,000 subscribers. The collective lists all the big hits made by the streamers, best-off videos of Twitch lives but also retrospectives of the past months. The videos gather on average between 5,000 and 10,000 views with peaks that can reach several tens of thousands of views for some of them.

The ClassyBeef affiliate site

The collective relies on a website to propose bonus offers with partner casinos but also to educate about gambling with all the necessary information for a good understanding of online casino. "We always put our customers first, seeking to become a quality reference in the fragmented iGaming sector," boasts ClassyBeef. The site is also a showcase for Giveaways, the Big Wins census and the promotion of their social networks. Finally, there is a Forum section where players can express themselves and exchange views on various subjects.

Projects and the future?

At the beginning of 2021, the collective announced the arrival of a new ambassador in the person of Emil 'HeatoN' Christensen. A former Counter-Strike player and Esport star, the Swedish said on Twitter: "I am happy to join a company that works hard to educate viewers about responsible gambling, while making the game fun and accessible to the community. It's exciting to see what the future holds". A first event in his presence took place on ClassyBeef's Twitch channel on January 9th, before future new promotions.

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About the authorClaude Gillet
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Since 2019, Claude has been editor-in-chief. His role is the most comprehensive, as he is responsible for publishing, editing and proofreading. All articles published on the site have been checked by him.

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