Lucky7Bonus announces its Esports team and the completion of a €41 million fundraising campaign
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Lucky7Bonus announces its Esports team and the completion of a €41 million fundraising campaign

The best online bonus comparator has set itself a big challenge: to enter and establish itself quickly in the competitive world of Esports. After a successful Series A round of financing, Lucky7Bonus launches its Esport team: Lucky7Esport.

To reach its ambitions and make them realistic, it was logical to physically set up a huge structure including offices, lounge rooms and gaming areas.

In total, 1,300 m2 of premises have already been purchased and are ready to welcome the company which will soon set up in Malta. Recruitment, financing and promotion, Lucky7Esport finds itself propelled at full speed in an incredible adventure.

A crazy ambition, but real for Felix Melstrom, the cofounder of Lucky7Esport: "We don't want to create our Esport team and stop there. We really want to build a brand, an empire, win every trophy, every top competition. With the finances at our disposal and the passion we have, achieving our ambitions is within reach. All we need is the confidence of the fans, and that is something that is built over time."

Almost 18 months after a first aborted attempt, the project is finally finalized

In October 2019, Lucky7Bonus was working on the creation of a particular project: creating an Esport team. After several months of searching for a complex, administrative procedures and funding, the global pandemic due to Covid 19 came to slow down the progress considerably.

However, this did not prevent the whole team from working hard to prepare the future, improve relations with investment funds and become immersed in the Esport universe.

These efforts eventually paid off in the first half of 2021. Everyone who contributed to this project can now be proud, after more than a year, Lucky7Bonus finalizes a 41 million euros financing campaign and validates, in parallel, its installation in a brand new Esport complex!

1 300m² of offices, training and competition rooms in the heart of Malta in the Mediterranean Sea.

A colossal investment for a lightning expansion

The objective is clear: to become a major point of the international Esport scene. To achieve this, Lucky7Bonus called upon MLZ Venture, one of the largest Asian investment funds, owned by Malaysian billionaire Chen Leng Piow. After several months of discussions and a common vision of an excellent future, MLZ Venture granted its confidence to this ambitious project, with an investment of 41 million euros.

A colossal amount of money, which will accelerate the recruitments already in progress and enable the company to position itself directly in the different markets at the top of the competitive gaming world. Much more than a simple team of a few players on a single game, Lucky7Esport is preparing to represent under its banner more than 70 players, coaches and trainers across several of the most competitive video games. "If we want to compete with the top names in Europe, we're going to need some big names in our rosters, but several negotiations are progressing well. We are confident about the talent that will join the team, the commitment is for the very long term" said Felix.

Lucky7Esport, the future of international Esport

This long term vision is already shared by the first sponsors of Lucky7Esport, the partner Sportsbet.io as well as a famous energy drink brand are the first to support the project. It is the broad vision of the team and its international scope that won over the brands. Indeed, Lucky7Esport is about to enter the Counter Strike, League of Legends, Dota 2, Fifa, Fortnite and Rocket League markets, trying to win the most prestigious competitions organized all over the world.

Felix Melstrom, co-founder of Lucky7Esport: "We anticipate explosive growth at launch, but our desire is to build a solid organization that will leave a mark over time. CS:GO and LoL were obvious to us, but they weren't enough. So it was logical to expand our horizons to other competitions. Lucky7Esport will be composed of the best players and coaches of each discipline. The objective is to really compete with the best in the Esport world. Our organization is aiming for the top of all rankings, second place is not an option."

Recruitment campaign open to the public from April 2nd

Although many contracts are already being negotiated and several very prestigious names from the Esport scene have already agreed to join the team, there are still places available. Lucky7Bonus will open its recruitment to the public for semi-pro and amateur players.

In order to discover the most motivated of them, a form is to be filled by clicking on the link at the bottom of the page. The objective is to meet qualified players and coaches, passionate and ready to commit themselves 100% in an ambitious adventure.

For those who think they have what it takes to be part of Lucky7Esport, fill out the detailed form by clicking HERE.

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